Women and Gender in the James Bond Films Essay Example

Women and Gender in the James Bond Films Essay The film industry has been around for a long time now, and films are often are used to express society’s values, and norms as Wikipedia says, â€Å"Films are artefacts created by specific cultures.† In this way, films project cultures and as they are an extremely popular medium as Pettinger says, â€Å"Cinema attendance has continued to increase despite – rising prices, on demand TV movie channels, the growth of internet movie downloads, and the growth of widescreen TVs.† Theodor Addorno states, â€Å"Where in the proposed that popular culture is akin to a factory producing standardized cultural goods films, radio programmes, magazines, etc. that are used to manipulate mass society into passivity. Consumption of the easy pleasures of popular culture, made available by the mass communications media, renders people docile and content† In this way films act almost like a controller for society, to control the mobs much like the Romans had gladiatorial combat we have films and media. Through the use of film new ideals and social processes are projected to us almost like a hidden curriculum that portrays society’s norms. This links to secondary socialization where societies values and morals and projected or reinforced through film. In my essay, I will be analysing the way James Bond films use representations of women and voyeurism and gender roles to maintain the popularity of the James Bond franchise. I will be looking at the messages James Bond conveys to its audience. Marxism is another very prevalent topic in relation to Bond films as a film is used to make money and women are often used in Bond films to do this. Bond films are notoriously anti-feminist, this bei ng an underlining theme in many Bond films. We will write a custom essay sample on Women and Gender in the James Bond Films specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Women and Gender in the James Bond Films specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Women and Gender in the James Bond Films specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Part of the film is ones escape from reality this relates to hyper reality-Jean Baudrillard; the James Bond movie is a man’s ideal world where woman are glamourized, and the male is dominant with alpha male characteristi